It's time to stop.
I’m not an
I'm a teacher.
I'm not an
I'm an artist.
I’m a babysitter.
Retiring from teaching doesn’t mean I stopped being a teacher. I have a lifetime’s worth of experience, knowledge, and skills to share with the next generations of my family. And there are one or two things they can teach me too.
Getting older doesn’t mean I have to become ‘old’. I don’t see myself as ‘old’, I see myself as an artist continuing to chase my dreams.
It’s time with my grandchildren that I cherish. Nursery doesn’t come cheap but luckily, I do. It means I’m not just their babysitter, I’m the reason my daughter can afford to take them away this summer.
Together, we can
For years, our partner organisations have been working to make older people’s lives better. To make their voices heard.
But we’ve realised something – that by working together, we can all do even more. That’s why we’re joining forces to STOPAgeism, and we want you to join with us. Because a single voice can be drowned out, but a chorus can’t be ignored.
In This Together.
We’re working together to STOPAgeism and bring older people back where they belong – in the heart of our lives and communities. Join us and our ever-growing network of partners.
Read all about it.
The latest news, views and events from the campaign and our partners. Read more about how we are working together to STOPageism.
1.4 million older people
do not have access to the care and support they need.
Redundancy rates for those in their 50's
are more than double the rate for those in their 40's
Age discrimination legislation was introduced in 2006.
Since then, Employment Tribunal claims have increased rapidly.
Number of over 85's in the UK is
set to double
in the next 25 years.
36% of over 50's
felt they had been disadvantaged at work because of their age.
Only 7,000 retirement homes
are delivered each year only accounting for 0.2% of demand.
International Longevity Centre UK
Legal & General
In Partnership to Stop Ageism.
This campaign to Stop Ageism is powered by Guild Living and Legal & General.
Our mission is to reinstate older people at the heart of our lives and communities. Guild Living is delivering academically-led, innovative ways to live independently in the heart of towns and city centres.
Our three steps
1. Changing our
The language we use to describe older people is overwhelmingly negative. So we’re campaigning to change it. Why is it still acceptable to use outright discriminatory terms for older people in society? Instead, we want to define people by who they really are and the value they bring.
I'm not an
2. Changing our
We will make cities more accessible and age-friendly. From retrofitting existing buildings to encouraging architects and planners to be more age considerate in future builds, we want our cities to promote independence and inclusivity for all.
3. Changing our
We will promote safety and independence by making financial and technology services easier, safer and fairer to use. People need more confidence and support to take control of their affairs, and we’ll help to provide it.
I refuse to regret waking up a day older.
Our research will investigate what interventions we can make to reinstate people’s confidence, tackle one of the biggest killers, loneliness, and shift our culture towards valuing – rather than ostracising – people in their older years.
Our mission is to reinstate older people at the heart of our lives and communities – where they belong.
Overlooked for employment, restricted from social services and stereotyped in the media, ageism marginalises and excludes older people in their communities.
I have come to see the possibilities of making well-funded research the foundation of a new model of living in the post-retirement stages, where many simply dwindle.
What I’m really passionate about is thinking about individuals and how we change people’s lives. One of our founding principles is about being inclusive, so you’ll have an accessible, lively, active, multi-generational community.
Ageism is widespread and an insidious practice, which has harmful effects on the health of older adults. For older people, ageism is an everyday challenge.
A huge thank you for registering below and helping to Stop Ageism. We can’t do this without you.
Be a Partner of it
If you’d like your organisation to be a Stop Ageism Partner, get in touch today.